Raise Your EdTech Company's Marketing to the Next Level

Marketing isn't just about ads and social media. Successful marketing is grounded in marketing strategy—a data-driven, interconnected, holistic approach to marketing that will grow your revenue, expand your mission, and scale your marketing efforts.

  • A series of courses made specifically for edtech companies.

  • Learn how to apply marketing strategy to your company.

Meet the Instructor

Kristen Johnson

Founder, Wise Marketing Strategy

Kristen Johnson is the founder of Wise Marketing Strategy, where she partners with founders of education companies as a Fractional CMO (Chief Marketing Officer). As a Fractional CMO, she has helped education companies build their brands and achieve sustainable revenue growth. Before starting this company, she worked in education, leading marketing for the continuing education division at Babson College, and helped Fortune 500 companies, like Bank of America, develop marketing campaigns while she worked at award-winning advertising agencies in Boston and New York. ​ She is a marketing mentor for StartED and a member of the EDmarket, edinno, and Boston EdTech communities.