Attract Your Ideal Customers

Communicating what your edtech company provides is a critical step in marketing. The more relatable your marketing communications are, the more successful your marketing will be. This course will walk you through different ways you should communicate your edtech company in marketing so that you attract your ideal customers.

  • Understand how to build a brand for your company

  • Learn the differences between brand purpose, brand positioning, and value proposition

  • See examples of how to implement your brand messaging across marketing

Course Content

    1. Welcome!

    2. Introduction Survey

    1. What Is Branding?

    2. What's a Brand Messaging Platform? And Why Do You Need It?

    3. Brand Messaging Quiz

    1. How To Create A Positioning Statement

    2. How To Create A Value Proposition

    3. Positioning vs. Value Proposition Quiz

    1. Implementing Your Brand Messaging

    1. Brand Messaging Platform Blank Template

    1. What's Next: Take Action!

    2. End of Course Survey

About this course

  • $89.00
  • 1 hour of video content


Kristen Johnson

Founder, Wise Marketing Strategy

Kristen Johnson is the founder of Wise Marketing Strategy, where she partners with founders of education companies as a Fractional CMO (Chief Marketing Officer). As a Fractional CMO, she has helped education companies build their brands and achieve sustainable revenue growth. Before starting this company, she worked in education, leading marketing for the continuing education division at Babson College, and helped Fortune 500 companies, like Bank of America, develop marketing campaigns while she worked at award-winning advertising agencies in Boston and New York. ​ She is a marketing mentor for StartED and a member of the EDmarket, edinno, and Boston EdTech communities.

Learn How to Create Marketing Messages