Focus Your Marketing

The first step in marketing is to identify who you're marketing to. And when you're marketing to opportunities that will bring the most value to your company, you'll see the results you want. This course will help you identify the most valuable opportunities for your edtech company's marketing efforts.

  • Find out how your company will benefit from focusing on high-value opportunities in marketing

  • Learn how to identify your ideal customers

Hear From Past Participants

“Kristen has explained the concepts in very simple language with relevant examples. I can't wait to start working on these inputs and apply them to my organization. ”

Shilpa, UpThink

Course Content

    1. Welcome!

    2. Introduction Survey

    1. What is Marketing Segmentation? And Why It's Important for Education.

    2. Types of Market Segmentation

    3. Market Segmentation Process

    4. Market Segmentation Quiz

    1. What Is An Ideal Customer Profile?

    2. How To Create An Ideal Customer Profile

    3. Ideal Customer Profile Quiz

    1. What's A Buyer Persona? And Why Are They Important?

    2. How To Create A Persona With Interviews

    3. How To Create A Persona With Online Research

    4. Buyer Persona Quiz

    1. Ideal Customer Profile Blank Template

    2. 3 Buyer Persona Email Examples and 8 Persona Interview Questions

    3. Buyer Persona Blank Template

    1. What's Next: Take Action!

    2. End of Course Survey

About this course

  • $89.00
  • 1 hour of video content


Kristen Johnson

Founder, Wise Marketing Strategy

Kristen Johnson is the founder of Wise Marketing Strategy, where she partners with founders of education companies as a Fractional CMO (Chief Marketing Officer). As a Fractional CMO, she has helped education companies build their brands and achieve sustainable revenue growth. Before starting this company, she worked in education, leading marketing for the continuing education division at Babson College, and helped Fortune 500 companies, like Bank of America, develop marketing campaigns while she worked at award-winning advertising agencies in Boston and New York. ​ She is a marketing mentor for StartED and a member of the EDmarket, edinno, and Boston EdTech communities.

Learn How to Identify Your EdTech Company's High Value Customers