Marketing is constantly evolving between changing technology, consumer behavior, and policies. As your company grows, you will need to bring on people with marketing expertise who keep up with the changing marketing landscape. This course will help you understand when in your company's growth to bring on marketing help and the types of marketing help available.

  • Learn the pros and cons and estimated costs of marketing help (employees vs. contractors vs. agencies vs. fractional CMO vs. consultant)

  • Find out how marketing team structures change as companies grow

Course Content

    1. Welcome!

    1. How to Build Your Marketing Team

    2. Marketing Team Quiz

    1. Summary of the Types of Marketing Help (including estimated costs of each)

    2. 15 Places to Find a Marketing Hire for Your Education Company

    1. What’s Next: Take Action!

    2. End of Course Survey

About this course

  • Free


Kristen Johnson

Founder, Wise Marketing Strategy

Kristen Johnson is the founder of Wise Marketing Strategy, where she partners with founders of education companies as a Fractional CMO (Chief Marketing Officer). As a Fractional CMO, she has helped education companies build their brands and achieve sustainable revenue growth. Before starting this company, she worked in education, leading marketing for the continuing education division at Babson College, and helped Fortune 500 companies, like Bank of America, develop marketing campaigns while she worked at award-winning advertising agencies in Boston and New York. ​ She is a marketing mentor for StartED and a member of the EDmarket, edinno, and Boston EdTech communities.

Learn How to Grow Your Marketing Team